Austria is truly the ideal land for winter sports. On the one hand you can find the very best conditions for practising every kind of winter sport - thanks to the glacial ski areas, this is even true all year round. On the other hand, this has developed into a key economic sector in Austria, which is considered a trailblazer in terms of innovation and development, especially when it comes to skis.
The Austrian ski industry started out around 60 years ago in small carpenters' and wagon-makers' workshops. Major ski brands such as Blizzard, Fischer and Atomic were all born in workshops like this. In the 1990s, Austrian ski brands already held around 50% of the world market. Since then, over half of Austrian ski production is exported.
However, Austria does not only offer skis. Many Austrian companies now offer a wide array of winter sports products and gear as well as the clothing and technical equipment that go with it. Austria boasts world-class companies in every one of these segments.
For more information on winter sports in Austria and on companies from this field, take a look at the latest edition of "Austria-Export":